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The story behind our partnership

SIRO has formed a multi-year partnership with leading Italian football club, A.C. Milan.

The Rossoneri are one of the most innovative clubs in the world of football with a distinctive and recognisable style, SIRO has become Official Hotel Partner to the Serie A team.

The partnership represents the union of two leaders in their respective industries, who share their innovative nature and seek elite performance and excellence.

The common ambition is to leverage each other’s platform, expertise, and knowledge across human performance and best in class hospitality, forging a shared path that will lead SIRO and A.C. Milan to an exciting future together, one that will push the boundaries in holistic wellness.

SIRO’s collaboration with A.C. Milan allows us to tap into the incredible depth of knowledge and expertise from the individuals who keep the team’s players performing at their best to offer a truly immersive 360 wellbeing experience that goes from the pitch to the room to the overall guest experience.

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