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SIRO x AC Milan

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SIRO proudly serves as the Official Hotel Partner for the iconic football club, AC Milan. We are thrilled to announce our collaboration with this innovative club, which has not only excelled on the field but also made significant contributions to advancing the football industry both on and off the pitch. With AC Milan as a founding member of Team SIRO, our two brands start a remarkable journey ahead, uniting our platforms, expertise, and wealth of knowledge to elevate both human performance and luxury hospitality.
 
The partnership between SIRO and AC Milan represents a union of two industry leaders, both driven by innovation and a pursuit of elite performance. Together, we’re working to create the ultimate immersive lifestyle and fitness destination for wellbeing enthusiasts worldwide. Our unique hotel wellness offerings have been created with insight from the club’s training and recovery procedures, ensuring that the SIRO experience meets the needs and expectations of elite professional players.

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SIRO & AC Milan partnership

"AC Milan, celebrated for its innovation and global leadership in health and wellness, makes the perfect partner for SIRO. With the invaluable expertise they bring to the table in research, training, and performance, SIRO is poised to offer exceptional fitness and wellness experiences to our guests. This will be delivered within a transformative and nurturing environment, and elevated by Kerzner's service culture." said Philippe Zuber, CEO at Kerzner International

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He added, "At SIRO, we aim to partner with global leaders, whether that be in the investment community or in sport, fitness or nutrition. Our goal is to provide a holistic environment for success. Just as athletes are nimble and agile, SIRO will adapt to the local surroundings, celebrating each unique destination. We’re committed to empowering our guests with the tools and support they need to perform at the highest level.”

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AC Milan Partnership - Signing

We've been granted unprecedented access to AC Milan's Serie A team players, technicians, and their scientific research, which has allowed SIRO to dive deep into world-class training and recovery routines. From this knowledge, we built a recovery protocol that optimises mental and physical wellness, enabling our guests to unlock peak performance by balancing physical training with active rest and healing.

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In line with SIRO’s biohacking pillars, our team also collaborated with AC Milan to create a restorative room experience, ensuring that guests’ sleep and rest aren't compromised while travelling. We have developed integrated room features, services, and facilities that fully support self-discipline, making it effortless for all guests to maintain their wellbeing regimen.

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