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SIRO & AC Milan signs a partnership to push the boundaries of fitness & wellness

SIRO is delighted to announce a multi-year partnership with AC Milan, one of the most innovative clubs in the football industry, with a distinctive and recognisable style and a focus on-the-pitch and off-the-pitch performance, and to join the Club as its new Official Hotel Partner.

The new partnership between SIRO and AC Milan represents the union of two leaders in their respective industries, who share their innovative nature and seek elite performance and excellence. Together, we will drive the long-term vision to deliver the ultimate immersive lifestyle and fitness destination.

The two brands will leverage each other’s platform and expertise and knowledge across human performance and best in class hospitality, forging a shared path that will lead SIRO and AC Milan to an exciting future together, one that will push the boundaries in holistic wellness.

Casper Stylsvig, Chief Revenue Officer of AC Milan, said, “We are truly proud to kick off this new partnership with SIRO and start this exciting journey together. We are delighted to have the opportunity to introduce the SIRO brand to our over 500 million fans across the globe. As an innovative Club, we want to continue to set high standards both on and off the pitch, something that we know SIRO and Kerzner International are succeeding in their respective sector for the benefit of their community and guests. Over the next few years, we will work together to continue to raise those standards even higher.”

AC Milan is an innovative Club and a global leader in health and wellness, the perfect partner for SIRO. With the benefit of their expert research, training and pre-eminent performance, SIRO will deliver exceptional fitness and wellness for our guests, delivered with our renowned service in a transformative and nurturing environment. We are proud to introduce the new legacy of Kerzner and AC Milan,commented Philippe Zuber, CEO, Kerzner International. “At SIRO, we want to partner with global leaders, whether that be in the investment community or in sport, fitness, nutrition or holistic health to provide a comprehensive environment for success. As an athlete is nimble and agile, SIRO will adapt to the local surrounds, celebrating each destination, providing our guests the tools and support to compete at the highest level, complete with a sports concierge to provide exclusive access or expert training.”

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