SIRO’s newest ambassador, Ramla Ali, embodies the brand’s values of strength and originality. Discovering the world of boxing at an early age brought Ali confidence and discipline, and she soon went on to become the first Muslim woman to win an English title, before setting up Somalia’s boxing federation and becoming the first boxer in history to represent the country at the Olympics.
In 2018, Ali set up ‘Ramla Ali Sisters Club’ a not-for-profit initiative that provides a free and safe space for all women to take weekly boxing classes without fear of discrimination. Since its inception, the club has created a global community of like-minded fighters who are welcomed regardless of experience, race or religion.
More than brand ambassadors, these experts feed SIRO’s in-house team with valuable insights to shape the guest experience at SIRO; enabling guests to train, move and recover like some of the world’s top athletes. As SIRO’s latest ambassador, Ali joins GB Olympic gold medallist, swimmer Adam Peaty, and A.C. Milan, one of the most innovative clubs in football history, for whom SIRO is Official Hotel Partner.