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In conversation with Ramla Ali

Ramla Ali - live without compromise - hero

As we developed our Live without compromise campaign, we took a moment to reflect on what that statement means for our Team SIRO ambassador and champion boxer, Ramla Ali. As a professional athlete who has been training since she was a teenager, Ramla reflects on the type of environment that can empower you to thrive on your journey to self-improvement.“Everybody is welcome, and everybody is treated the same. There’s no hierarchy, and I think that’s one thing that SIRO is going to offer.” Akin to the diversity of a boxing gym, Ramla emphasises the significance of SIRO's capacity to welcome individuals from all walks of life, “It doesn’t matter where you are in your fitness journey.” The Olympic boxer goes on to share that in this way, SIRO embodies her values and the philosophy behind her charity initiative, Sister’s Club.

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At SIRO, there is no selective or preferential experience between fitness enthusiasts, or as Ramla calls them, “keep fitters” and peak performers at the top of their athletic field. The sense of community at our destinations is based on shared inclusivity and respect; no matter who you are, SIRO will help you unlock your individual potential and inspire you to live without compromise every day.

Ramla Ali on SIRO

SIRO campaign - ramla ali

When asked what it means to live without compromise, Ramla shares that it’s “knowing what you want and never settling for anything less.” At SIRO, we strive to deliver destinations that encourage your ambition on a daily basis. Not only does our sense of community build champions, but our dedicated spaces and services are thoughtfully designed to help you achieve your personal or professional goals without compromise.

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Ramla Ali - Live without compromise