
Our Philosophy
Introducing the future of fitness and recovery
SIRO is an immersive lifestyle destination.
Using integrated digital technology and world-class specialists, our hotels enable guests to unlock peak mental and physical performance – no matter who you are, or where you are in the world.
Unlock your potential. Live without compromise.

Fitness
Functional fitness is the core essence of SIROs training methodology. A state-of-the-art fitness facility at the heart of the hotel will boast a minimum 1,000m2 gym designed for flexible fitness programs, as well as ample studios for group classes, use of local sports venues and a 25m lap pool.


Nutrition
SIRO’s food philosophy is focused on providing a perfectly balanced, nutritious and enjoyable experience for guests, which feels satisfying and fulfilling to eat. Healthy food can be fun too.
Neighbourhood Flavors
We champion local ingredients, support local farms and communities. Each hotel’s menus will be designed to reflect the regional cuisine and food traditions.
Nutritional Visibility
Macronutrients and calorie content will be displayed next to every item on SIRO food and beverage menus.


Low/No Alcohol Mixology
Our cocktail programs feature reduced alcohol options, and continue the philosophy of utilizing natural, organic produce. Sugar syrups are replaced with agave and wild honeys, with fresh herbs, spices and aromatics adding depth of flavour. We provide an extensive range of non-alcoholic spirits and kombuchas for gut-health. We do not offer mainstream high sugar or artificially flavored soft drinks.
Shakeology & Social Hub
SIRO hotels will also feature an extensive menu of signature and bespoke shakes, making it quick and easy for guests to enjoy pre or post workout nutrition, while supporting their own diet plans. The Social Hub shake bar is central to SIRO’s drinks offering – designed to create a meeting point for guests and members to socialise and connect.

Photography by Natelee Cocks
Sleep
Wellness experts will be on hand at each SIRO location to help guests adopt new healthy and sustainable sleep rituals and behaviours.
Every SIRO guest room is designed as a ‘Recovery Cocoon’ for guests with the latest technology in place to improve physical and mental recovery, mitigate jet lag, enhance mood and ensure restorative sleep.

Photography by Natelee Cocks

Photography by Natelee Cocks
Recovery
Each SIRO hotel will feature a dedicated Recovery Lab, offering recovery focused treatments that utilise the latest in fitness technology.
The Recovery Lab provides a range of alternative therapies and services, including cryotherapy, infrared and oxygen therapy, as well as physiotherapy, acupuncture and signature stretch protocols – all to improve blood circulation, reduce stress and aid sleep.




Mindfulness
Dedicated mindfulness coaches will lead workshops and specialised classes in breathing, meditation, visualisation and life-coaching techniques.
Classes will take place in purpose-built mindfulness studios; calming spaces within each hotel, with mindful sound design, dynamic lighting and ambience systems.
Wellness pods will be available to use at any time, located throughout each hotel site. Guests will be able to unwind with ambient soundscapes and animations to restore energy and inner calm after a long flight.


Digitally driven, designed for each guest
Technology sits at the heart of SIRO.
From diagnostic 3D body scans, to a new proprietary app to engage guests pre- during and post- stay, we are creating a seamless, paperless and fully-integrated experience.
The SIRO app will be a powerful tool for guests’ to customise their stay. From accessing personalised meal plans, to vitality tracking and competition boards between hotels, the app will connect our guests and elevate their experience.
